Amazon Prime Monthly Fee – A “test”

Amazon has axed its monthly Prime program, freezing the $7.99 scheme for discounted shipping and streaming video access, having described it as merely a “test” versus annual membership. As we reported previously, the scheme was initially seen as an attempt by Amazon to challenge Netflix and Hulu Plus with a month-to-month on-demand media alternative, but the retailer confirmed to AllThingsD that it was no longer accepting new sign-ups. Continue reading